After seeing the Super Bowl spot for Will Ferrell's Land of the Lost, I wasn't extremely excited, but I thought it looked like decent family fare with Ferrell's trademark comedy flare. Adding Danny McBride (a new favorite amongst Ferrell, Adam McKay and the Apatow crew) into the mix really makes me hopeful too.

Below we've embedded the new full length trailer, and it's not much of a departure from the Super Bowl spot, but with a longer Today Show introduction featuring a couple good moments with Matt Lauer, and a better delivery of Will Ferrell's cursing of Matt Lauer later in the trailer. I think one of the cool factors in this movie is going to be how the time warp has affected this lost land, and see the world the characters find themselves stuck in. Check out the trailer below.

Another Super Bowl TV spot hit the net today, and it's definitely better than the G.I. Joe: Rise of Cobra spot we posted earlier. Land of the Lost is the feature film adaptation of the classic television series from the 70's of the same name (also later re-tooled for Nickelodeon in the early 90's).

The film follows "a disgraced paleontologist, his assistant and a macho tour guide who find themselves in a strange world inhabited by dinosaurs, monkey people and reptilian Sleestaks." Will Ferrell fills the role of paleontologist Rick Marshall, Anna Friel (from ABC's Pushing Daisies) as his assistant Holly, and Danny McBride as tour guide Will Stanton as the three are lost in a time warp taking them way back to the time of dinosaurs. The trailer feels like the recent Journey to the Center of the Earth adaptation, but with some real comedy, and infinitely better (though not spectacular) special effects. Ferrell and McBride's involvement really give me faith for this dip into classic television nostalgia to work if anything at least along the lines of Night at the Museum. We've embedded the trailer below for your enjoyment. Will you check it out this summer?