Today the official Superbowl Sunday TV spot for G.I. Joe: Rise of Cobra hit the nets exclusively at ComingSoon.net. Yesterday 10 seconds of this footage hit the net, and there was a bit of excitement about how it looked. Honestly, I think that this spot is an awful introduction for what seems to be the beginning of a potential franchise. It looks way too similar to Transformers in action and style (seriously that slow-motion, flipping around in the street shot is lifted straight from it), and while I'm sure they're trying to duplicate the unprecedented success of turning a toy into a movie, I'm unimpressed. The video is embedded below but if you want to see the spot in glorious Quicktime HD head on over to ComingSoon.net for the links. Does this get you guys excited at all?

Here we have one of six new character posters released for this summers attempt at bringing another toy franchise to the big screen. G.I. Joe: The Rise of Cobra doesn't hit theaters until August 7, but there's already an onslaught of marketing trying to get some hype for the film.

If all Paramount has in its pocket right now are these lame, unnecessarily torso heavy character posters then things aren't looking to promising. While it might've seemed like an interesting idea on paper, why the hell do we need to cut off half their heads? And what's with the faux X-Men/Batman suits and armor? I think it's safe to say many film-goers are going to be saying "No, Joe!" Above is the poster for the character Scarlett. If you'd like to see the other six character posters head on over here but unfortunately they don't get any better. I'd just as soon have Paramount make a film out of these re-edited G.I. Joe cartoons. Is anyone excited or remotely interested in this flick?