Ever since Judd Apatow made a name for himself with The 40-Year-Old Virgin his comedic stylings have helped bring back demand and popularity of raunchy R-rated comedies. Along with this newfound love for vulgar laughs, he has brought a group of fresh faces to the comedy genre, most hailing from Apatow's past television, cult classic venture Freaks and Geeks.

Now names like Seth Rogen, Jonah Hill, and Jason Siegel are household names. Rogen's jump into the spotlight came with his first leading role in Apatow's Knocked Up (with a laundry list of upcoming projects), Segel is in his fourth season of the successful CBS comedy series How I Met Your Mother and wrote and starred in Forgetting Sarah Marshall, and Hill has made a name for himself playing small parts in Knocked Up, Forgetting Sarah Marshall, and a leading role in Superbad.

Now these three names combined with other comedy stand-bys like Paul Rudd, Steve Carell, Will Ferrell and other established (and surprisingly funny) actors like John C. Reilly and James Franco are making for some of the best side-splitting films to be released in the past decade.

And so it is without further adieu that another promising R-rated comedy is headed our way starring Jason Segel and Paul Rudd. I Love You, Man looks like another in a line of recently dubbed "bro-mance" films as Peter Klaven (Rudd) is recently engaged but at a loss for friendship to fill the manly role of his Best Man. And so Peter goes on a series of man-dates looking for the perfect best-friend. When the brash and spontaneous Sydney Fife (Segel) enters his life, it's bro-mance at first sight. Some of my favorite scenes from Forgetting Sarah Marshall were the ones with Jason Segel and Paul Rudd, so having them both as leading men is a great move for my money.

Somehow this movie feels like a familiar romantic comedy, but with the gender roles switched and, at least in this trailer, no evidence of struggling romance or the long hidden love between best friends. Below we've embedded the Red Band trailer for your enjoyment.